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* Why Sony Won cheap car insurance Format War

Lance Ulanoff
=============

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* Introduction

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Why Sony Won the Format War
===========================

02.19.08

discuss Total posts: 18

Lance Ulanoff

Sony's Blu-ray proved it could out-market, out-punch, and over-match
its pugilistic HD DVD mandarin tutor chicago by Lance Ulanoff

I finally figured out why I was so dead wrong about the HD DVD versus
Blu-ray format war. I should have analyzed the sidesSony and
Toshibanot as two countries going to war, but as opponents in a
close-quarters boxing match. Had I done so, I would have properly
assessed each of the technology's assets and deficits.

Back in the late 60's and early 70's when former heavyweight champion
Muhammad Ali was winning all his bouts, commentators extolled Ali's
"reach." His arms and fists extended a good best insurance or 3 inches beyond his
opponent's. This allowed him to inflict stinging jabs to the face and
head of his over-matched opponents, including Ken Norton and Leon
Spinks. Sony, it turns out, has this advantage, too.

Reach and Distribution
While on paper Blu-ray developer Sony and HD DVD developer Toshiba may
appear the same, there are key differences I failed to home insurance into
account in my assessment of the pugilistic battle. Sony smartly
leveraged its position in a number of key products and
content-distribution outlets. It seeded the market with Blu-ray-ready
PS3 machines. The machines sold poorly in their first year, but it
doesn't take a rocket scientist to guess that more emo clothing bought PS3s
than HD-DVD-ready players.

Sony also controls a major television and movie studio, so it had any
easier time getting Blu-ray content out into the marketplace. Toshiba
and its partners kept pace for most of 2007, but once Warner poker cards walked away, Toshiba could do little to stop others from doing the
same. Sony never had to worry about its own content factory turning
its back on Blu-ray.next: Flash and Burn >

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